IMPACT

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

POPULATION

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

VALUE

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris semper erat
quis nibh cursus porta. In dolor est, pharetra eget egestas at, commodo
nec metus. In varius blandit neque, sit amet euismod velit suscipit blandit.
Donec Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris
semper erat quis nibh cursus porta. In dolor est, pharetra eget egestas at,
commodo nec metus. In varius blandit neque, sit amet euismod velit suscipit
blandit. Donec Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Mauris semper erat quis nibh cursus porta. In dolor est, pharetra eget
egestas at, commodo nec metus. In varius blandit neque, sit amet euismod
velit suscipit blandit. Donec Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris semper erat quis nibh cursus porta. In dolor est, pharetra eget egestas at, commodo nec metus. In varius blandit neque, sit amet
euismod velit suscipit blandit. Donec Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Mauris semper erat quis nibh cursus porta. In dolor est,
pharetra eget egestas at, commodo nec metus. In varius blandit neque, sit
amet euismod velit suscipit blandit. Donec Lorem ipsum dolor sit amet,
conso nec metus. In varius blandit neque, sit amet euismod velit suscipit
blandit. Donec Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Mauris semper erat quis nibh cursus porta. In dolor est, pharetra eget
egestas at, commodo nec metus. In varius blandit neque, sit amet euismod
velit suscipit blandit. Donec

According to the state government report of 2012-2013, there are a total of 1,92,339 weavers and 43,652 handlooms in Odisha. There are 1,171 cooperative societies in 38 clusters. One such cluster is Nuapatna. Nuapatna is a town in Cuttack district of Odisha with a large cluster of weavers (about 5,000 of them with 2,200 handlooms), many of them National Award winners. Weavers in Nuapatna are extremely meticulous in their work, and have still stuck to age-old traditional style of extracting thread and weaving. The Bangalore and Malda silk sarees that are exported from this part of Odisha are sold at high prices in the market but the weaver households only earn between Rs. 2,000 to Rs.3,000 per month.

Women in the clusters manually pull out Tasar yarn from the shells of silkworms after the worms are killed in their cocoon by the heat of a fire below. Children, on the other hand, help their parents in applying starch to finished sarees (starch is a key process, especially for Malda silk sarees). This way, the entire household is involved in the process of making a saree.

In Nuatpatna, especially, children start learning the skill of weaving from a very young age. According to master weavers in the cluster, it takes 10 years to learn the art and skill of weaving. However, often these children grow up and decide to quit the pro­fession due lack of income. Several youth, between the age group of 20 to 30, migrate to Pune and Surat in search of work in factories. Quitting the profession after learning the skill for 10 long years is not only a waste of time and energy but also a waste of talent for these youngsters.

Youth’s disinterest towards the profession due to low wages and high efforts is a major issue being faced by weaver families today; and it’s leading to the decline of the industry. Involving and engaging youth from the community is, thus, not only an integral part of the process of reviving traditional craft but also of ensuring that it sustains as a viable employment or entrepreneurial option.

Hand­loom weavers take at least a week’s time to make a simple cotton saree while a natural-dye silk saree, with finer patterns, can take anytime between three months to even seven years. The latter is commonly made in Nuapatna — a fact that Nuapatna weavers are proud of. Yet, their monthly household income is only about Rs. 2,000-3,000.

In this cluster, weavers have absolutely no idea of the actual cost of raw material or of the selling price of their sarees, stoles and suits. They are not even aware of how much profit the middleman is making.  To reduce this gap, build the capacity of the weavers, provide them access to and knowledge of digital technology, and improve the livelihood of the weavers, DEF in partnership with Microsoft launched project DigiKala in Nuapatna in 2015.

OTHER CLUSTERS