Located in the Ashoknagar district of Madhya Pradesh, Chanderi is a town rich in heritage, culture, tradition, art and handloom that dates as far back as 10th century AD. At present, there are about 3,500 weaver families and an equal number of handlooms in Chanderi, which has a population of approximately 30,000 people. However, the brand Chanderi and and beautiful silk sarees were facing a stiff competition from powerlooms until project ‘Chanderiyaan’ was launched in 2009.