CIRC’s of Pochampally are set up with computers, printers, scanners and all basic digital equipment together with Internet connectivity. CIRC spreads digital literacy and provides access to information-dark and marginalized communities. Setting up CIRC in Pochampally will help the weavers get empowered by exposing them to internet, new designs, market linkages; connecting them to both domestic and international market, helping them access the market, enhancing production according to the changing needs of domestic and international ikat lovers and in long run, stay self-sustained.

Digital intervention in design through CAD/CAM allows weavers to introduce modern touch to the traditional designs, ensure product diversification and global market access. It will also enhance effectiveness and efficiency of the weaver community. DCDP also aims at developing interest of the youth through digital literacy, modern designing techniques on computer, introducing new and fresh product range for Pochampally ikat and other interventions so that youth migration can be reduced and more weavers can be prepared for the future. The traditional art can thus be preserved.

Apart from digital literacy and information, Pochampally Digital Cluster also acts as an agent to build capacities of communities in the region. Numbers of workshops are organized at the center revolving around issues like menstrual health, skill development, environment consciousness in collaboration with other organizations and government bodies. Focus is laid on primary & tertiary skill development of cluster occupants to enhance their employability, livelihood, income and living conditions.

Believing in this philosophy of giving back to the community, Pochampally is dedicated not only towards benefiting the population of Pochampally through its organizational initiatives, but also towards encouraging the people for entrepreneurship and empowering them for true utilization of their skills for the betterment of society. With Pochampally, we are building the capacities of weavers, artisans, craftsmen, farmers and many other small scale businesses to flourish. This platform of the weavers, for the weavers and by the weavers, is managed by a network of weavers’ self-help groups through a common platform. It is a social entrepreneurial initiative towards escalating the sustainability levels and livelihood of the weavers’ community.

Wireless Network for Communities (W4C) provides last mile connectivity to people in Pochampally block enabling them to stay connected worldwide. W4C specifically in weaving clusters provides weavers a scope to develop their businesses online through e-commerce and social media. It provides a platform for weavers to lift themselves from labourers to entrepreneurs. Pochampally acts as a facilitator in transitioning skilful weavers from mere daily wage earners to self-dependent entrepreneurs through various means.

Ministry of Tourism established Rural Tourism complex in Pochampally is one of United Nations Development Programs (UNDPs) of 36 rural tourism sites, and is supported by the Ministry of Tourism. The rural tourism complex is situated next to a serene lake called Pochampally Cheruvu. The tourism complex houses ikat weaving museum amphitheater to perform local art forms and guest house. The museum of the rural tourism complex displays all the varieties of ikat weaves like dress materials, sarees, variety of ikat designs, portraits of our National leaders like Indira Gandhi, Vinobha Bhave in ikat weave and different devices of ikat weave and pre-loom process is demonstrated for visitors.