Musiri is a Historical city situated on the banks of the river Cauvery in the district of Trichy, Tamil Nadu. The city was ruled by The Chola king Musukundan and named after him as “Musukundapuri” in late 10th Century and was derived later as Musiri. Saliyar Chettair community maintained their tradition of handloom weaving generation after generation.
Musiri is predominantly a cluster of weavers who hail from low-income families and mostly weave cotton sarees or veshti (dhotis). Alike most other weaving clusters in the country, here too, the occupation is a family tradition where the art of weaving has been passed down the generations, therefore, the entire family is involved in the weaving process. In fact, children start weaving as early as at the age of 10. Women in the households spend about three to four hours separating and spinning the thread while men work on the loom for about eight hours a day. Producing a simple saree or three dhotis takes about two to three days. In the end the weaver ends up earning a meagre wage from middlemen due to exploitation and lack of awareness.
Musiri is a project initiated by DEF in partnership with Mphasis to digitally empower the weaver community of the region in order to bring them out of poverty & information darkness to lead them towards better livelihood opportunities.
Every product is hand woven in Musiri. Many of our products are made from organic cotton and all of them are 100% cotton. Only natural dyes are used for all weaving.
Each weaver spends hours and hours, dedicated to bring out the personality of their designs into their weaves. The diligence of Musiri weavers is remarkable.
Each fabric that is spun out of the loom comes with the happiness and love of carrying forward the art of handloom weaving. Hope we bring a smile into your life as well.
The combination of 100% handwoven and 100% pure cotton makes all our weaves smooth and comfortable. We only use natural dyes and many of our products are made from organic cotton.