Chirala, located in Andhra Pradesh, 90 kilometers from Vijayawada is a weaver’s cluster with over 8,000 weavers. Previously known as Kshirapuri it was renamed Chirala (Chira means saree). Weavers of this region have excelled in this art for centuries. Even before the 18th century, these weavers made 7-yard sarees that could fit in a matchbox, showing perfection, precision, and excellence in their art form.
Chirala is famous for its handloom weaving – both silk and cotton and cross of each other. Chirala has 12000 active looms including 11000 dedicated to weaving saris and only 1000 do weaving of yardage, and lungis.
Every product is hand woven, upholding the age old art of handloom weaving. Most of the products are made using natural dyes and all of them are made using sustainable silk and pure cotton.
The weavers in the region have been crafting beautiful fabric since time immemorial. One piece of fabric often requires 6 hours of labour and concentration.
Chirala represents a blend of traditional and modern tastes. The patterns and colours used are fashionable, trendy and spread happiness.
Woven with great care and eye for details, cotton and silks used are of highest quality, and colours used are safe, natural and skin friendly.