Kanchipuram is known as ‘The Silk City of India”. The economy of the city is mostly dependent on silk weaving from handloom industries while tourism is also a major occupation with the city’s rich cultural heritage. Kanchipuram sarees are known for their technical excellence and intricate traditional designs. The most popular colours used are blue, black, green and mustard. The popular designs in the border are brick, birds, animals, leaves, flowers, mango, etc.
About 10,000 families are involved in handloom silk weaving in Kanchipuram area. Almost every village around Kanchipuram city was involved in handloom weaving until recently. Because of certain challenges faced, many families, especially youngsters have opted out of weaving as an occupation.
Digital Empowerment Foundation (DEF) in collaboration with Nokia has conceptualized The Digital Cluster Development Programme to empower the artisans, weavers and entrepreneurs in Kanchipuram, Tamil Nadu. 3 villages are chosen for KanchiLoom project and in three years’ time, convert them comprehensively into a digital cluster that adopts all possible digital tools to lead a holistic and economically prosper lives without migration.